1971 Great Fair Valencia, Spain.

Title: Gran Feria y Fiestas en Valencia.
Scene depicts a couple wearing traditional Valencian costumes.
This poster reuses the same image used for the same Feria (festival) 50 years ago in 1921, this way, this poster was printed in 1971. This poster celebrates 100 years of this festval created in 1871.
Historical context:
The Great Valencia Fair - Gran Feria de Valencia - is over 140 years old and takes place throughout July each year. Known formerly as the July Festival or Fair.
Locals and visitors alike enjoy hundreds of events and activities around the city for the month-long Gran Fira in July, which was formerly known as the July Festival or Fair.
It was first created to provide entertainment in the city in the summer, to try to prevent locals leaving for other destinations and to attract visitors from further afield too.
The first festival took place on 21 July 1871, with impressive horseback parades, pavilions, plant exhibitions and markets.
Artist: J. Mongrell
Style: art deco
Size: 100x60 cm
Language: Spanish
 
Printed in 1971
 Made in Valencia, Spain.
Condition: see pictures,specially, there is a lack of paper in the bottom right corner.
This is not a recent issue, replica or tourist souvenir.