Seville’s fair. Spain.

This original Spanish poster advertises the 1966 Seville Fair, held from 19 to 24 April, and employs a striking modernist design to evoke the spirit of Andalusian culture. Dominating the composition is the stylised face of a woman, depicted in deep blue tones and framed by dark hair adorned with a red flower. Her poised expression and elegant appearance suggest the glamour and tradition associated with flamenco and the cultural identity of Seville.
On the left-hand side stands a large Spanish guitar, a symbol of the music and dance that play such an important role in the festivities. Behind the woman, a luminous full moon fills the night sky, while scattered stars contribute to an atmosphere of romance and celebration. To the right rises the silhouette of a historic bell tower, representing Seville’s architectural heritage and providing a clear sense of place.
The artist makes use of bold geometric forms, strong contrasts and a limited palette of blue, yellow, red, black and white. These elements combine to create a visually arresting image characteristic of graphic design in the 1960s. Rather than portraying the fair directly, the poster brings together a series of emblematic motifs—female beauty, music, nightlife and historic architecture—to communicate the character of Seville. The result is both an effective advertisement and a compelling work of art, presenting the fair as a vibrant celebration of Andalusian tradition, culture and elegance.
Artist: Alvarez Gámez
Style: figurative
Size: 70x45   cm
Language: Spanish
Printed in 1965
Publisher: Gráficas de sur
Made in Barcelona, Spain.
Condition: as seen on the pictures.
This is not a recent issue, replica or tourist souvenir.