Great Fair of Valencia, Spain.

This original poster promotes the Gran Feria de Valencia (Great Fair of Valencia), a major summer festival held in Valencia, Spain, in July 1966. Dominating the composition is a large, stylised sun rendered in rich shades of orange, yellow and red, reflecting the warmth and vitality of the Mediterranean summer. The sun is depicted with simple, bold facial features, including thick black eyebrows, expressive eyes, a prominent nose and a smiling mouth. A vivid red flower placed on one cheek adds a festive touch and evokes the floral traditions associated with the region.
Surrounding the sun are geometric rays and swirling flame-like forms that enhance the sense of energy and celebration. In the upper left-hand corner, fireworks explode around a civic emblem, reinforcing the festive theme. In the lower right-hand corner, a matador faces a charging bull, referencing the bullfights that formed part of the fair’s programme and were a prominent feature of Spanish cultural events at the time.
The typography is bold and highly legible, with the word “VALENCIA” displayed prominently in large blue letters. Beneath it, the poster lists a variety of attractions, including musical competitions, bullfights, festivals representing different regions of Spain, fireworks displays, regional dances, sporting events and the celebrated Batalla de Flores (Battle of Flowers). Organised by Valencia City Council, the festivities were scheduled to take place from 16 July to 1 August 1966.
Overall, the poster combines modern graphic design with traditional cultural imagery to create a vibrant and optimistic celebration of Valencia’s summer festivities, presenting the city as a lively, colourful and welcoming destination.
Made in Spain
Size: 100x70 cm
Printed in 1966
Artist: Contreras Juesas
Publisher: LIT. S. DURA. A. GUIMERA
Condition: as seen on the pictures with folding marks