Great Fair of Valencia, Spain.

This is an original vintage poster advertising the “Gran Feria de Valencia” (Great Fair of Valencia) held in July 1951 in Valencia. It reflects the optimistic, celebratory tone typical of Spanish civic posters from the postwar era, designed to attract both locals and visitors to a major summer event.
At the center of the composition are three cherub-like children with small wings—playful, almost angelic figures—floating in motion. They are dressed in colorful, traditional-style clothing and appear to be carrying or presenting a large cloth overflowing with flowers. This imagery symbolizes abundance, festivity, and beauty, pointing directly to one of the fair’s highlights: the “Batalla de Flores” (Battle of Flowers), a popular Valencian tradition where participants throw flowers during a parade.
The warm, golden background evokes summer heat and Mediterranean light, while the bold, hand-painted typography gives the poster a modern yet approachable feel for its time. Beneath the figures, a small illustrated skyline hints at the city itself, grounding the fantasy above in a real place. The text lists the fair’s attractions—music competitions, bullfights, fireworks, regional dances, floral games, and sports—showing the event as a broad cultural celebration rather than a single festivity.
Stylistically, the poster blends folk charm with commercial illustration. The simplified forms, soft shading, and bright palette reflect influences of mid-century graphic design, while the whimsical figures add a sense of innocence and joy. It’s not just an advertisement; it’s an invitation—promising a lively, colorful escape into tradition, spectacle, and communal celebration in summertime Valencia.
Size: 100x65 cm
Printed in 1951
Artist: Calandín
Publisher: LIT. S. DURA.-VALENCIA
Material: paper
Made in Valencia, Spain.
Language: Spanish
Condition: as seen on the pictures with folding marks and signs of humidity.
This is not a recent issue, replica or tourist souvenir.