Car exhibition, Spain.

This original vintage Spanish poster advertises an automotive exhibition held in Barcelona in April 1967. The bold headline, “Sector Automóvil,” signals its focus on the motor industry, while the smaller text explains that it is an official international trade fair (“Feria Oficial e Internacional de Muestras”) taking place from April 20 to 30.
Across the top, a list of categories—automobiles, motorcycles, commercial and industrial vehicles, spare parts and accessories, and garage equipment—suggests the breadth of the exhibition. It wasn’t just about cars for consumers, but the entire ecosystem of the automotive world, from manufacturing to maintenance.
Visually, the poster uses a striking, modernist design. Instead of showing a realistic car, it presents an abstract, almost human-like face formed from automotive elements: tires, a steering wheel, and dashboard-like shapes. The circular forms evoke wheels and motion, while the central composition resembles a driver seen from behind the wheel. This stylization reflects the graphic design trends of the 1960s—bold shapes, limited colors, and symbolic imagery rather than literal representation.
Overall, the poster communicates both the technological optimism of the era and the growing importance of the automobile industry in mid-20th-century Europe, using a clean, conceptual design to convey movement, machinery, and modernity.
There is another original copy of this poster displayed  at Barcelona’s Design Museum, click here to have a look: www.dissenyhub.barcelona/en/collection/graphic-design
Size: 100x70 cm
Printed in 1967
Artist: Vellvé
Publisher: Casamajó
Material: paper
Made in Barcelona, Spain.
Language: Spanish
Condition: as seen on the pictures with folding marks.
This is not a recent issue, replica or tourist souvenir.